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Rainbow Brite News | Website Updates

Hallmark's new Classic Rainbow Brite itty bittys and a brand new Rainbow Brite book are now showing up in Hallmark stores! A 4-character Collector Set (containing Red Butler, Indigo, Romeo and Hammy) will be arriving there shortly as well. These items are not available online yet, but will be on Hallmark.com later this month. Below is my review video of the new itty bittys and book :)

Hallmark has two adorable Rainbow Brite t-shirts available on their website - a black Twink shirt and a hot pink Rainbow Brite shirt. The official Rainbow Brite Facebook page has been debuting original design images and more from the Hallmark archives. Hallmark's 2015 Rainbow Brite Keepsake Ornament is now available for purchase in stores and online. Hallmark's RainbowBrite.com website is brand new, and full of awesome. And Brite Cast released episode #15!

Hallmark's Special Edition Rainbow Brite itty bittys are available now! Click here to buy them online while supplies last. Below is my video review of these adorable dolls :)

Click here to read more about these products, and future Rainbow Brite products that Hallmark has planned for this year and next. And take a moment to watch their super cute commercial for the Classic Rainbow Brite itty bittys that will premier in stores and online this August:

Brite Cast episode #14 is here! Join us as we discuss the latest news in Rainbow Land :)

Brite Cast

Hallmark has begun to release pictures of their upcoming merchandise! First up, a Rainbow Brite itty bitty and five Sprite itty bittys! Keep checking Hallmark's official Rainbow Brite Facebook page for more updates :) Also, Kit Neale's Rainbow Brite themed women's fashions are now available from colette.fr.

Rainbow Brite Itty Bittys

Hallmark's 2015 Keepsake Ornament Dream Book has been released, and we were shown that for 2015 they will be re-releasing the 2013 Rainbow Brite ornament. This new ornament will be available for sale online and in stores on July 11th. Brite Cast released episode #13 where we discuss the new merchandise coming out this year, and interview fan Kenyth Mogan. And TopShop has new Rainbow Brite boyshort panties for sale online!

TopShop Rainbow Brite Boyshort Panties

Hallmark will be releasing new classic style dolls, itty bittys, and a new book in August of this year! They provided concept images and information today, which I included in a blog post. They look super adorable! :) Join in on the conversation on Facebook!

New Rainbow Brite Toys from Hallmark

Select Hallmark Gold Crown stores are now carrying Rainbow Brite t-shirts, tote bags, mousepads, mugs, magnets, mirror compacts and cosmetic bags! Click here to see a list of stores carrying the merchandise, click here to view comments containing pictures of the items, and below is my product review video :) Inventory is available while supplies last, and Hallmark will make decisions about future products based on sales results.

Brite Cast, the Rainbow Brite podcast, just celebrated its 2nd birthday! Listen to Episode #12 to catch up on the latest Rainbow Brite news and hear exciting reveals about upcoming Rainbow Brite merchandise!

Not only does Feeln have the new Rainbow Brite mini series - now they also have Rainbow Brite and the Star Stealer available for streaming! :)

Rainbow Brite and the Star Stealer Streaming

In the past month, BriteCast released a fan-filled Christmas video, Kit Neale released pictures of his Rainbow Brite inspiried clothing line, Missimo released new Rainbow Brite t-shirts in the UK, Feeln hosted a contest to win #RainbowSwag, and BriteCast interviewed Mona Marshall of the original Rainbow Brite voice cast! :)

BriteCast 2015 Special #1

We had the amazing opportunity to interview Bettina Bush (the original voice of Rainbow Brite!) in our latest BriteCast episode! We also talked about Feeln's new Rainbow Brite cartoon, and how we feel about it now that all three episodes have aired. And listen until the end to find out how you can bring some Rainbow Brite cheer to the holidays this year! :)

BriteCast 2014 Special #3

Feeln's new Rainbow Brite series' season finale hit today, and OH MY BOWS did it drop a sparkly, colorful, explosive bombshell!! Rainbow Brite fans - this is a must see!! Your jaw will hit the floor and your heart will hit the heavens :) Do you trust me? Check it out for yourself! And if you haven't already, check out episodes 1 & 2 as well :)

Rainbow Brite Episode 3

The new Rainbow Brite series from Feeln has officially launched! Episode 1: Cloudy with a Chance of Gloom, premiered today at 7am PST. Click here to sign up for a Feeln account in order to watch it on the device(s) of your choice. Your first week's trial is free! You can read the credits list here :) Be sure to tune in next week for episode #2!


On the newest episode of BriteCast, we were given the exciting opportunity to interview the executive producers of the new Rainbow Brite series from Feeln! Give it a listen to hear the answers to many behind-the-scenes questions, and get some exclusive tips about this new show :) Also check out our previous episode, where we interviewed Patty and Michael Silversher - two composer/song-writers who worked on the original Rainbow Brite albums!

#BriteIsBack!! A preview of the upcoming Rainbow Brite reboot has been released by Feeln, and oh my bows is she adorable!! News sources revealed that Molly Ringwald will be joining Emily Osment in the voice cast, three episodes will play on Feeln starting November 6th, and Rainbow will be joined by her friends, the Color Kids! The new Rainbow has social media accounts on Facebook, Twitter and Tumblr, so be sure to follow them for the latest news. And Renee and I recorded a "first reactions" episode of BriteCast regarding the big reveal. Stay tuned! :)

The New Rainbow Brite

A new Rainbow Brite cartoon is in the works! Actress, Emily Osment, posted an image of an episode script to Instagram, stating that she was excited to be doing some animation work this summer, and signed off as Rainbow Brite herself :D

New Rainbow Brite Cartoon Script

Those are all the details we know so far. But that didn't keep Renee and I from squeeing and speculating ourselves silly on the latest episode of BriteCast :) Give it a listen and let us know what your thoughts on the new show are.

GameStop has an adorable Rainbow Brite backpack available through their rewards program! Earn 7200 points and it can be yours :)

GameStop Rainbow Brite Backpack

In recent weeks, Hallmark headquarters put together a Rainbow Brite exhibit for her 30th anniversary. It was designed to provide inspiration for their creative employee teams, and is currently being shown to employees in their 9th floor gallery. It is not open to the public, but a lucky fan was able to tour the exhibit and took photos to share with us! You can read more about it and view the photos and video here :)

Rainbow Brite 30th Anniversary Art Show Poster

RainbowBrite.net's Rainbow Land Museum has been featured in several news articles! You can read them on Metro.co.uk, Buzzfeed, Curbed, TruffleShuffle, ThisBelongsInAMuseum, and Uproxx. For more information, click here.

The Rainbow Land Museum

Several new girls t-shirts are being sold in Mexican Wal-Marts. I sure hope they show up in other countries soon!

Rainbow Brite T-Shirts

BriteCast is up to episode #7, plus a minicast and Christmas special. Click here to catch up on the podcast of color! :)

A new set of Rainbow Brite pajamas are being sold in Penneys/Primark stores! Sadly, there are no Penneys in the US, but they do exist in the UK, the Netherlands, Ireland, Spain, Belgium, France, Portugal, Germany, and Austria. They're not available online, but you can find more information about their stores here.

Rainbow Brite Pajamas

Elope Costumes, who brought us a new-style Rainbow Brite costume last year, now has two accessory kits available so that you can make your own, unique costume! You can purchase a leg warmer/arm warmer set and/or a colorful star belt to make your ensemble shine! These are officially licensed products.

Elope Rainbow Brite Costume Accessories

Hallmark has officially released their 30th anniversary Rainbow Brite ornament for 2013! She's being sold for $14.95. Click here to find a Hallmark store near you.

Rainbow Brite 2013 Ornament

RainbowBrite.net now has a sister site - RainbowBrite.org. This new site is a fan site for Rainbow Brite fans! Pictures of Rainbow Brite tattoos, fan art, cosplay, photography, collections, customs, crafts and fans can be found, along with fan interviews. For the fans, by the fans. I hope you enjoy it :)

RainbowBrite.org Logo

Brite Cast is still going strong. We have released episodes 3 and 4, which complete our talks on the cartoon series, plus a minicast about the new Rainbow Brite. Check them out here.

Brite Cast episode #2 is available for download. In this episode, we discuss several of the Rainbow Brite cartoon episodes, including a lost episode! Check it out :)

K-Mart has a new 2-sided girls Rainbow Brite tee for sale!

Rainbow Brite Tee from K-Mart

Renee Stowe of RainbowBrite.co.uk and myself have launched Brite Cast - the Rainbow Brite podcast! In the future, we'll be tackling topics such as the cartoon series, the dolls, the books, and more. In this first episode, learn about Rainbow Brite's history on the Internet, and all about your hosts. You can listen from the website, download the mp3, subscribe via Itunes, etc. Brite Cast is also on Facebook and Twitter. Just click the image below to get started :) I have also added a Podcast link to the navigation bar above, so you can easily find it in the future. Have a rainbow day!

Brite Cast Logo

Hallmark will be releasing a new Rainbow Brite Christmas ornament for her 30th anniversary next year! This photo was taken at New York Comic Con.
Thanks to RainbowBrite.co.uk for the tip!

Rainbow Brite Christmas Ornament 2013

80sTees.com has introduced a Rainbow Brite Snood! Just in time for the winter holidays :)

Rainbow Brite Snood

Spencers has a new Rainbow Brite item for sale! Adorable lanyards! Click here to find a store near you. Thanks to RainbowBrite.co.uk for the tip and photo!

Rainbow Brite Lanyard

More Rainbow Brite t-shirts have recently been released! A cropped shirt from Forever21 and an adorable tee from Urban Outfitters:

Forever 21 Rainbow Brite Shirt       Urban Outfitters Rainbow Brite Tee

Hot Topic has two new awesome Rainbow Brite shirts available on their website! Rainbow Brite jackets have also been spotted in various stores. Click the images below to check 'em out! :)

Rainbow Brite Shirt via Hot Topic       Rainbow Brite Shirt via Hot Topic

Halloween will be here before you know it! Do you have a Rainbow Brite costume to wear this year? If not, take a look at this one :)

Elope Rainbow Brite Costume for Halloween

Four new adorable t-shirts! Two for adults and two for children :) Click on the image to view/buy the shirt. First, the adult shirts from 80sTees.com:

Cropped Rainbow Brite T-Shirt from 80sTees.com           Mens Rainbow Brite T-Shirt from 80sTees.com

And next, the kids shirts from Wal-Mart.com:

Rainbow Brite T-shirt from Wal-MartRainbow Brite T-shirt from Wal-Mart

Spencers has a new Rainbow Brite backpack for sale! It's super colorful, with the Rainbow Brite logo, and includes a Twink hood! Click here to check it out :)

Rainbow Brite Hooded Backpack from Spencers

Wal-Mart has an adorable toddlers t-shirt for sale! They've released it in a few stores, but is mostly available online. Shipping is only 97 cents :)

Wal-Mart Todder's Rainbow Brite Shirt

Spencer's Gifts is coming through for us again! They're carrying these new Rainbow Brite wallets for $17.99. How cute! You can order one online, or click to find a store near you.

Spencers Rainbow Brite Wallet

K-Mart is keeping the rainbow alive for 2012 by selling this adorable kids t-shirt! You can find it online and in stores.

Rainbow Brite shirt at K-Mart

Japanese company, Strapya-World, has two licensed 2012 Rainbow Brite schedule books for sale on their website! The text inside the books is in English and they're happy to ship to other countries :)

Rainbow Brite 2012 Schedule Books

Spencer's is now carrying a mini Twink backpack, a Rainbow Brite sinch backpack and a new set of Rainbow Brite pint glasses!

Spencers Rainbow Brite Bags
Spencers Rainbow Brite Pint Glasses

We love Spencer's! Now they've given us a Starlite Pillow Doll, Rainbow Brite slippers, a Rainbow Brite car air freshener and a mini Rainbow Brite Backpack! The slippers and backpack are available on their website. To get Starlite and the air freshener, check with a store near you.

Spencers Rainbow Brite Items

Spencer's has come through again! They've released a new 50" by 60" Fleece Throw and a Patty O'Green pint glass! I can't wait to see what they come out with next :) Click here to find a store near you.

Spencer's Rainbow Brite Fleece ThrowSpencer's Lucky Girl Glass

Rue 21 stores have begun carrying new Rainbow Brite t-shirts! Click here to find a store near you :)

Rue 21 Love is Blonde Rainbow Brite T-ShirtRue 21 Rainbow Brite T-Shirt

Robot Chicken has struck again! This time, they introduce Rainbow Brite's dull-witted "sister," Rainbow Dim ;) Click the image below to watch the video. RB's sketch starts at 5:09.

Robot Chicken - Rainbow Brite - Rainbow Dim

I've started a new Rainbow Brite blog - Brite Wish! It will serve as a place to share information that doesn't easily fit onto RainbowBrite.net or is too long for a quick news update such as this. I hope you'll subscribe and enjoy it :)

Madame Alexander is giving us another Rainbow Brite doll!! This time, we get Tickled Pink :) She's available for pre-order now and should be released in August of this year! I think we should start emailing them now to ask for Stormy next year ;)

Madame Alexander Tickled Pink Doll

Spencer's has begun carrying these adorable new Rainbow Brite wristbands in their stores and online! Click here to get one of your own.

Spencer's Wrist Band

Netflix has added Rainbow Brite and the Star Stealer to their available movies. You can rent it on DVD or watch it immediately through Netflix Streaming!

Spencer's Gifts has added two more Rainbow Brite items to their inventory! A wall clock and a set of four 16oz drinking glasses! Click the images below to purchase them from Spencer's online store.

Rainbow Brite Wall Clock from Spencers   Rainbow Brite Drinking Glasses from Spencers

Spencer's Gifts is now selling Rainbow Brite snuggies!!

Rainbow Brite Snuggie

Another Rainbow Brite prototype doll has been discovered! Please click the image below to view more pictures of this extremely rare doll:

Prototype Rainbow Brite Doll

If you've never seen a Rainbow Brite prototype before, check out Galacticatt's amazing collection on her website.

TV Store Online has marked down their Rainbow Brite t-shirts to only $2.95 each! Plus, use code "tvstore10" to get an additional 10% off your purchase! Shipping is free for orders over $50, otherwise it's only $5.95. It's definitely time to stock up!

TV Store Online - Rainbow Brite T-Shirts on Sale!


New Sprite dolls have been released in Mexico! It appears these are a result of a collaboration between Playmates Toys and Mattel Mexico. Hopefully this partnership will yield even more Rainbow Brite products in the future.

2009 Rainbow Brite Sprite Dolls

Amazon is carrying new Rainbow Brite pajamas and a new Rainbow Brite coloring pad and marker set!

Rainbow Brite PajamasRainbow Brite Marker Set

Also, if you haven't yet picked up the Rainbow Brite dollar items at Target, now is the time to do so as they've been marked down by 50-75%!

You can now purchase licensed items featuring classic and new images of Rainbow Brite at Zazzle.com!

When Playmates Toys was asked for news about the new Rainbow Brite dolls, the following response was received: "I am sorry no new Rainbow Brite products will be produced, the line will not be going forward." And they've removed Rainbow from their website. Very sad indeed :( If you still want the toys, buy them while you can, as they will soon disappear forever.

Target has released all of the promised Rainbow Brite items in their dollar section. Click here to see images of all 24 items. Not all stores have put out the merchandise yet, so if you haven't come across them, keep checking.

Target dollar items are slated to appear in stores starting July 11th, but some items have already started showing up! So far, we have seen magnets and velvet art kits:

New Rainbow Brite Magnets and Velvet Art Set

So keep your eyes peeled - they may show up early in your area as well!

According to United Media, Target will soon be carrying classic Rainbow Brite items, such as stationary and socks, in their dollar section (See Spot Save)!

And now American RB fans can rejoice as well! A second Rainbow Brite bike has been released and is being sold on Amazon.com. It comes in 12", 14" and 16" sizes to cover kids from age 3 all the way through age 8!

Canadian RB fans are in luck - Toys R Us Canada is carrying a new Rainbow Brite bicycle! Unfortunately, it does not appear that they will ship outside Canada. So we will have to hope that this item shows up in other stores eventually. Check it out here.

Rainbow Brite Bicycle

Toys R Us is now carrying all of the new Rainbow Brite dolls (including the horses) both in stores and on their website!

The new Rainbow Brite horses have been spotted at Meijer stores! If you live in or near Kentucky, Ohio, Indiana, Illinois or Michigan, click here to find your nearest store. Happy hunting!

Toys R Us is selling two new collectible Madame Alexander Rainbow Brite dolls! There is an 8" plastic doll that comes with Twink sprite and an 18" cloth doll:

Rainbow Brite Dolls by Madame Alexander

Hallmark has released four new animation segments on RainbowBrite.com. We get to see what appears to be the new Color Castle, a new way to gather Color Crystals and the three girls' wands in action. Check them out!

Some of the new Rainbow Brite dolls have been released in Target stores, nationwide! So far the 15" Rainbow Brite, 10" Rainbow Brite, 10" Moonglow and 10" Tickled Pink have been spotted, but supply is low. Hopefully more dolls and higher quantities will show up soon. Will keep you updated! Click here to see pictures of the new dolls and a comparison with one of the old dolls.

15 inch Rainbow Brite 2009

United Media Licensing has put out a new press release regarding the upcoming line of new Rainbow Brite dolls. An iconic 15" doll is planned and they are scheduled to be released spring 2010! Click here to read the full article.

Lego master, Dave Sterling, wins the MOCOlympics with our friends from Rainbow Land!

Rainbow Brite Legos

Playmates Toys has released images of the soon-to-be-released Rainbow Brite fashion dolls!

2010 Rainbow Brite Dolls by Playmates Toys

There has been a slight delay with the new line of Rainbow Brite dolls. Originally it was thought they would be in stores by this fall or the Christmas holiday season at the latest. But they now will not go on sale until January of next year. I'll be sure to let you know when they start showing up in Target and Toys 'R Us stores. Can't wait!

Long time Rainbow Brite fan, Kenyth Mogan, has written an article about the new Rainbow Brite line, scheduled to hit stores later this year. In his article, Hallmark answers questions about the characters and updated storyline. We find out that Tickled Pink is in charge of sunrises and sunsets and that Wisp (Rainbow Brite) was originally a human from Earth! You can read his full article here:


Thanks Kenyth!

Rainbow Brite was spotted at the San Diego Comic Con!

Rainbow Brite at the San Diego Comic Convention     Rainbow Brite at the San Diego Comic Convention

Thanks for representing, ladies :) And big thanks to Rob for the photos!

We now have pictures of the redesign of Tickled Pink, Moonglow, Sunriser, Twinkle, Twilite and Nite!

2009 Rainbow Brite Redesign

RainbowBrite.net is now on Twitter and Facebook! Become a follower/fan to receive the latest updates on Rainbow Brite and this website.

New information has been released about the new Rainbow Brite dolls that are set to hit store shelves this fall!!

1) - Twink's new name will be Twinkle.
2) - Nite Sprite's name has been shortened to simply Nite.
3) - Sunriser will be Tickled Pink's horse.
4) - Tickled Pink will have a Sprite named Twilite. Twilite will be pink.
5) - Shimmer will belong to Moonglow and she and Nite will be shades of purple.
6) - Starlite will still be a male character. Sunriser and Shimmer are females.
7) - The horses will be the same scale as the dolls, so the dolls will be able to ride the horses.
8) - The sprites are plush and will giggle when squeezed.

More details will be posted as they become available.

Rainbow Brite was spotted in the hit tv series, Bones, in the episode "The Princess and the Pear."

Rainbow Brite in the hit tv series, Bones

The new Rainbow Brite dolls are in the works!!! Playmates Toys has been granted the master toy license for Rainbow Brite, that licensing agent United Media is working to revive.

For Fall 2009, they will be debuting three dolls and three horses:

Rainbow Brite
Tickled Pink


Hallmark has released images of Rainbow Brite's new look!


"In an agreement with Hallmark Cards, Inc., United Media will serve as the exclusive merchandise licensing agent for Rainbow Brite. Empowering a new generation of girls to spread hope and happiness, a new innovative program launch is underway featuring Rainbow andh er best friends Ticled Pink and Moonglow. Rainbow Brite marks the third addition to the United Media and Hallmark licensing relationship, which also includes the popular hoops&yoyo and Maxine brands. For more information, click here."
All 13 Rainbow Brite episodes have been released on DVD in German! Visit Amazon.de to order your copy today! The DVDs also contain the English soundtracks to the episodes - so you can watch them in either language.
New Rainbow Brite dolls are in the works!!! Playmates Toys has been granted the master toy license for Rainbow Brite, that licensing agent United Media is working to revive. Click here for the full details!
Bettina, the voice of Rainbow Brite, had her hit single, She Is, hit number 4 on the Billboard charts. Now she has released her second single, Cradle to the Grave! It can be purchased on ITunes or through Bettina's store. She was also interviewed on the John Kerwin show, where she talked about Rainbow Brite, voice acting, singing and more!
A two disc DVD set, containing 12 of the 13 Rainbow Brite episodes, has been released in Australia. Check the EzyDVD site for ordering information. Unfortunately, the news is not so good for American fans. The VHS and DVD editions of Rainbow Brite and the Star Stealer are now out of print. Hopefully this awesome movie will be resurrected one day. In the meantime, you can still find used (and possibly new) copies on Ebay and Amazon.

Rainbow Brite came in at #73 in the the top 100 toys of VH1's "I Love Toys" show! Rainbow beat out both My Little Pony and Care Bears!

Rainbow Brite has been spotted auditioning for American Idol! Check out a video of the contestant being interviewed on American Idol's website.

Rainbow Brite and the Star Stealer will be released on DVD November 2nd! Click here to pre-order your copy today!
Rainbow Brite has made her first debut in a music video! Click on What U Do 2 Me to check it out!
New Rainbow Brite dolls are now available at Hot Topic, Wal-Mart and Target!!! Check out the new ad site for the toys - on Nick Junior.
We had a wonderful chat with Bettina Bush (the voice of Rainbow Brite) last night! She is SUCH a sweetheart!! Click here to read the chat transcript.
Bettina Bush (the voice of Rainbow Brite) has put out a music CD! She also has a website now to keep us updated as to what she's doing. Check it out!
New dolls are now available at Hot Topic!!!
Rainbow Brite is featured on VH1's new "I love the 80's - strikes back" for the year 1986! Plus, new Rainbow Brite toys will be hitting the shelves of Hot Topic starting in November. The toys will be mass-market at Wal-Mart, Target, etc starting in January, so keep your eyes peeled! Also, Rainbow Brite and the Star Stealer is going to be released on DVD in August of 2004 by Warner Brothers! YAY!! :)
A company called Toy Play has negotiated the toy license for Rainbow Brite! What does this mean? It means that more Rainbow Brite dolls, toys and accessories are on the way! These toys will start showing up in specialty stores by the end of this year and will be mass market early 2004! Also, look for a TV commercial at the beginning of next year! Rainbow Brite is BACK! :)
The new dolls have arrived! You can buy one at your local Hot Topic or from their website :)
Bettina Bush (the voice of Rainbow Brite) has been located!! For years now, we have had no idea where she was or how she was doing. But i'm pleased to announce that she contacted me today and she's doing great :) Check out the Voice Actors Page to see an updated photo and read what her current projects are. Big thanks to Robbie Lee for referring Bettina to my site :)
In a couple of weeks, a new Rainbow Brite doll will be hitting the shelves of Hot Topic! This doll is an almost-exact replica of the original 1983 doll and is priced at a low $16.99. So be visiting your local Hot Topic or go to their website to buy one. If this doll sells well, other characters might be produced as well - such as, Stormy! To see pictures of the new doll and a comparison with an original doll, click here.


1997-2015 Katy Cartee Haile
Rainbow Brite is a registered 
trademark of Hallmark Licensing